Build a strong brand to power your growth

This workshop is aimed at ambitious business owners who are ready to grow and take their brand into a new era!

Event Description

This workshop is aimed at ambitious business owners who are ready to grow and take their brand into a new era. We’ll explore how to elevate your brand from a static presence into a powerful tool that drives growth, attracts the right customers, and positions your business for long-term success. You’ll gain insights into aligning your brand with your vision, creating deeper connections with your audience, and developing a brand that stands out. Attendees will be invited to complete a pre-workshop workbook, then together we’ll go through a series of exercises to build a brand growth manifesto, which will be your foundation for taking your brand into a new era.

Key details, highlights, and what attendees can expect

1 hour pre-workshop workbook
The workbook includes a series of questions and frameworks to help you uncover the key components of your brand.
– Identify your ideal customer and their emotional triggers
– Set your business goals
– Identify and amplify your uniqueness
– Set your purpose and vision statements
– Explore your key messaging
– Find your brand’s personality & brand personality task…

Brand personality task:

Attendees of the workshop are invited to bring a snack that reflects their brand’s personality. Start by identifying your brand’s key traits, then think about how those traits could align with different foods or food brands. For example, if your brand is sophisticated and indulgent, maybe some Fortnum and Mason artisan chocolates might be a good fit. If it’s more down-to-earth and approachable, a pack of rich tea biscuits from the supermarket could work. This lighthearted exercise encourages you to view your brand from a fresh perspective.

1 hour in person workshop
– Brand growth manifesto exercise – Build a guiding framework for brand growth
– Brand vision board – Start to create a moodboard for your brand’s visual language.

1 hour follow up – brand support
This session provides one-on-one support and guidance to help you as you elevate your brand to the next level. It’s a chance to address any questions, refine your strategy, and ensure you’re on track for building a strong brand.

To register your interest in attending please visit: Scaleup North East :: Build a strong brand to power your growth