Hebburn based energy specialist, Consultiv Utilities, has announced a new partnership with professional racing driver, Max Coates.
The collaboration will see Consultiv and Max work together throughout the upcoming Porsche Carrera Cup GB season and bring together two brands with a pedigree for high-performance and continuous improvement.
Max is one of Britain’s most respected and recognisable racing drivers and has competed at the highest level of one-make GT racing in the UK. A recent winner in the Porsche Carrera Cup GB series, he is the latest addition to Consultiv’s growing portfolio of strategic sporting partnerships, which also includes the Club Management Association of Europe, JM Padel Academy, Sky Sports Presenter Sarah Stirk and London FA.
As Consultiv continues to help organisations reduce costs, improve sustainability and make smarter commercial decisions, the partnership provides a powerful platform to connect with businesses through one of the UK’s most prestigious racing championships.
The partnership will see Consultiv and Max work together across race weekends, corporate hospitality, networking events and digital campaigns, providing valuable opportunities to engage with clients, partners and businesses throughout the UK while showcasing the Consultiv brand on one of British motorsport’s biggest stages.
On the announcement of the partnership, Max Coates said:
“I’m delighted to be partnering with Consultiv. From our very first conversations it was clear that we share the same values around professionalism, performance and building long-term relationships.
“Success in motorsport comes from preparation, teamwork, and attention to detail – the same principles that underpin successful businesses. I’m looking forward to representing Consultiv throughout the Porsche Carrera Cup GB season and working together to create exciting opportunities both on and off the circuit.”
Mark Jones, Strategic Partnerships Manager at Consultiv Utilities, commented:
“We’re delighted to welcome Max to the Consultiv team. He has built an outstanding reputation within British motorsport through his professionalism, determination, and consistent pursuit of excellence – qualities that closely reflect our own values as a business.
“The Porsche Carrera Cup GB is one of the UK’s premier motorsport championships, providing an exceptional platform to strengthen relationships with our customers and partners while introducing the Consultiv brand to new audiences. We’re excited to work with Max both on and off the track and look forward to what we can achieve together.”
Having started karting at just eight years old, Max has built an impressive career through the British motorsport ranks. Alongside his success in the Porsche Carrera Cup GB, he has claimed victories in the Clio Cup, MINI Challenge and Porsche Sprint Challenge GB, establishing himself as one of the UK’s most versatile and accomplished racing drivers.
Known throughout the paddock for both his competitiveness and professionalism, Max has competed in more BTCC support championships than any other driver in history. His performances on track and his engaging personality away from it have also earned him multiple fan-voted Driver of the Year awards.
Away from racing, Max is a successful entrepreneur, owning High Row Motorsport and High Row Marketing, while also serving as Business Development Manager at Croft Circuit. His blend of elite sporting achievement and commercial experience makes him a natural fit for Consultiv’s relationship-led approach to business.
