An initiative launched two years ago in South Tyneside aimed at encouraging businesses to ‘think local’ is having a positive impact on the economy and fostering greater collaboration.
The South Tyneside Pledge, which encourages businesses to spend in, recruit from, and support the Borough, is also helping to increase the links between the private and voluntary sectors, between businesses and young people and between companies themselves. It has also encouraged businesses to get more involved in the local community, consider the environment and health of their employees and think about how they can give something back to the communities they work in.
With a focus on local spend, the Pledge has added at least £3million to the local economy. In addition, 60 per cent of pledgees are using more local suppliers, 40 per cent have won more local contracts and 57 per cent have hired local people. The Council has played its part by increasing its local spend from 33 to 45 per cent and regional spend from 64 to 75 per cent between 2010 and 2022.
As well as keeping money in the local economy, the Pledge is making an impact on other areas. More jobs are being advertised locally and collaborations have been forged between Pledge organisations on student placements and work experience.
The Pledge has also led to an increase in volunteering with 55 per cent of pledgees having volunteered locally while pledge organisations have provided sponsorship and contributions towards key events and initiatives.
The Pledge recently welcomed Jarrow print company Cut Print Solutions Ltd as its 250th pledgee.
Stephen Downey from Cut Print Solutions Ltd said:
“As a small but growing business based in Jarrow Business Centre, we only recently became aware of the Pledge.
“When we found out more about it we were thrilled to sign up. It gives us an opportunity to interact and network with other local businesses but also give something back to the communities we serve. It’s a win-win all round.”
Going forward the Pledge will boost local procurement, work with Inspire South Tyneside to make it easier for pledgees to volunteer and offer free support to businesses keen to lower their carbon footprint. In addition, a campaign is underway to raise awareness of health and measures employers can take to reduce in-work poverty.
Councillor Paul Dean, Lead Member for the Voluntary Sector, Partnerships and Equalities, said:
“It is clear that the Pledge has made a significant impact since its launch in 2002. It is helping to concentrate minds on thinking local by default, boosting our economy and strengthening links between organisations – especially between the private and voluntary sectors.
“However, we are not complacent. We recognise there is much more than can be done to enhance the difference this growing community is making in South Tyneside and are absolutely committed to driving forward progress in this community wealth-building project.”
