Ian Ferguson is an ecommerce growth strategist specialising in Shopify SEO and digital growth for established online retailers. He helps ecommerce businesses increase revenue through clearer strategy, better use of marketing channels, and stronger organic search visibility.
Ian works primarily with businesses that are scaling quickly but lack clear direction across digital marketing. Rather than delivering isolated tactics or channel-specific services, he provides strategic oversight across ecommerce growth, using organic search as a core acquisition channel while aligning SEO with paid media, conversion optimisation, and broader commercial objectives.
His work typically begins with a comprehensive ecommerce SEO audit and growth analysis, identifying opportunities across technical SEO, on-page optimisation, keyword research, competitor analysis, site architecture and content strategy. From there, a prioritised growth roadmap is developed to increase qualified traffic, improve conversion rates and drive sustainable revenue growth.
The mission is simple: bring clarity to ecommerce growth. By combining commercial thinking with deep organic search expertise, Ian helps ecommerce teams focus on the actions that genuinely move revenue rather than chasing disconnected marketing tactics.