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X-WR-CALDESC:Events for Invest South Tyneside
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DTSTART;TZID=Europe/London:20260602T100000
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DTSTAMP:20260509T074619
CREATED:20260422T085804Z
LAST-MODIFIED:20260422T090742Z
UID:7726-1780394400-1780399800@investsouthtyneside.com
SUMMARY:BIPC Business Bitesize - Creating and Capturing Demand with Google Ads
DESCRIPTION:Creating and Capturing Demand with Google Ads with Google and LinkedIn ads expert Hannah Zora Strong. \n\n\n\nFor this BIPC Bitesize session\, Google and LinkedIn ads expert Hannah Zora Strong will talk on how to create and capture demand for your product/service using Google Ads. The event will cover: \n\n\n\n\nPlotting your customer’s journey to purchase/enquiry\n\n\n\nApplying Google’s ad formats to each stage\n\n\n\nPlanning for seasonality\n\n\n\nBudgeting\n\n\n\nMeasuring success\n\n\n\nHow to access further support via the BIPC\n\n\n\n\nAbout the Expert \n\n\n\nHannah Zora Strong set up Zora Marketing PPC Freelancer & Google Ads Specialist in Newcastle | Zora Marketing to support brands with local customers to get better performance from their pay-per-click advertising campaigns\, and has spent the last 10 years managing 100s of Google Ads and LinkedIn Ads accounts for both ecommerce and lead generation clients. \n\n\n\nWith accolades from The EU Search Awards for Best Local Campaign\, The Drum’s 30 Under 30\, and Google’s Women In Search initiative\, Hannah is keen to share her ads knowledge with SMEs of the NE. \n\n\n\nThis event is funded by the North East Combined Authority through the Local Growth Fund \n\n\n\nPlease book via EventBrite: https://www.eventbrite.co.uk/e/bipc-bitesize-create-and-capture-demand-with-google-ads-tickets-1987938912802?aff=oddtdtcreator
URL:https://investsouthtyneside.com/event/bipc-business-bitesize-creating-and-capturing-demand-with-google-ads/
LOCATION:The Word\, 45 Market Place\, South Shields\, NE33 1DX\, United Kingdom
CATEGORIES:Business support
ATTACH;FMTTYPE=image/jpeg:https://investsouthtyneside.com/wp-content/uploads/2022/07/BIPC_Word-Libraries-600x400-1.jpg
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DTEND;TZID=Europe/London:20260602T120000
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CREATED:20260327T101331Z
LAST-MODIFIED:20260327T101335Z
UID:7631-1780394400-1780401600@investsouthtyneside.com
SUMMARY:How to Write a Business Plan That Works
DESCRIPTION:A free event for South Tyneside residents and business owners\n\n\n\nThinking of starting a business? This practical workshop is a real opportunity to help you turn your idea into a plan you can actually use. Whether you’re just getting started or need a bit of structure to move forward\, we’ll guide you through the essential steps to build a strong foundation in South Tyneside. \n\n\n\nIn this session\, we’ll cover: \n\n\n\n\nWhat to include in a business plan—and why it matters\n\n\n\nUnderstanding your customers\, competitors and market\n\n\n\nChoosing the right legal structure for your business\n\n\n\nTools and templates to help you plan with confidence\n\n\n\n\nYou’ll leave with a clear outline for your business plan and the know-how to market your idea\, plan for growth and reach your ideal customers. \n\n\n\nNot sure where to start? You’re not alone. This friendly session will break things down step by step\, with no jargon and plenty of support. Book your place now and join us to take the first step towards turning your idea into something real. \n\n\n\nBusinesses accessing this support will be asked to take part in a brief phone-based diagnostic to ensure as much as possible is gleaned from the programme. Regional eligibility criteria apply\, please contact us to enquire about your eligibility. \n\n\n\nThis is a business start up programme delivered by TEDCO Business Support Ltd on behalf of South Tyneside Council which aims to support local residents with their aspirations to start up a business. \n\n\n\nThis project is funded by the UK government through the UK Shared Prosperity Fund. \n\n\n\nPlease book via EventBrite: How to Write a Business Plan That Works Tickets\, Tuesday\, Jun 2\, 2026 from 10 am to 12 pm | Eventbrite
URL:https://investsouthtyneside.com/event/how-to-write-a-business-plan-that-works-june-2026/
LOCATION:One Trinity Green\, Eldon Street\, South Shields\, NE33 1SA\, United Kingdom
CATEGORIES:Business support
ATTACH;FMTTYPE=image/jpeg:https://investsouthtyneside.com/wp-content/uploads/2024/08/TEDCO-BusinessSupport-logo-RGB-NEW-1.jpg
ORGANIZER;CN="Tedco":MAILTO:hello@tedco.org
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